Questionare

1) What is your business?
My business is Healthy Sips & Tips.  It is important because the business promotes health while you are able to enjoy your favorite beverage, coffee.

2) Describe your business in one sentence
A growing business that is centered around healthy, body and mind.


3) Who is your target audience?
My target audience is young people and people who still feel young at heart.

4) Who are your competitors?
They are Starbucks, Dunkin Donuts, Folgers and other coffee businesses


5) What makes them better/worse than your product/service?
They are worse because they do not focu on health.  My product improves health.  The only reason why they are "better" is because they are more well known and have been around longer.

6) Do you currently have an identity?
no

1) How do you want your image to be seen in two years?
I want it to be taken seriously.  i want everyone to know what Healthy Sips & Tips is.



2) If your company was an animal, what animal would it be and why?
My company does not have an animal.  It does not fit the image





3) If your company/brand was a person, who would it be and why?
Lao Zi (a Chinese Philosopher) because he focused on health and better improvement.



  4) If your company/brand was an object, what would it be?
It would be a crown representing how royal it is and it best coffee brand.


5) If your customer was a cartoon character, who would it be?My character would be Bugs Bunny because he is always alert adn coffee helps keep you altert.