Logo Critique

New Logo

Old Logo

I do not think Wal Mart's new logo is effective.  It is too different then their original logo that was a smiley face.  I like that one better because it is more inviting then a star looking symbol.  It does not truly show the essence of the company.


Coco Chanel's logo is effective because it is the initials of the company and it is very iconic.  It has been around for years.  It hasn't changed.  When someone sees the double see on a piece of clothing or jewelry, they know it is Chanel.






The U.S. Postal Service logo is an eagle and mail.  It represents how the postal service is always reliable, like the bald eagle, the symbol of the U.S.  It is simple so what ever size it is, you can see the details easily.  It is not super busy.

 
 

Tostitos' logo is so unique. The people show how food is the center of the party and it brings people together.  It is so creative.  It is one of my favorite logos.

Taco Bell's logo is good too. Even though it has changed over the years, it virtually still looks the same.  I like the older one a little better because it has traditional Mexican colors.  It better reflects the fact Taco Bell's food is Mexican.